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Human definition of tech terms

Virtual Reality

Virtual reality: a computer generated 3D environment on the internet or a computer in which you can interact with an artificial world. This is accomplished via a headset that uses motion sensors to accurately simulate head movement within this virtual reality.

Mobile App

Mobile app

Augmented Reality

Augmented reality: by using the GPS and compass data of your device, what you see in the real world is augmented with a layer of additional digital information, added in real time.


RFID: short for Radio-Frequency Identification. The acronym refers to tiny electronic devices that emit radio waves, providing a unique identifier for an item.


Video: an electronic medium for the recording, copying, playback, broadcasting, and display of moving visual media.

Interactive Screens

Interactive screens: touchscreens that allow you to interact with what you see on the screen


NFC: short for Near Field Communication. It’s a form of contactless communication between devices like smartphones or tablets that allows you to send information without needing to touch the devices together.

Mobile app

Mobile app: a software application developed specifically for use on small, wireless computing devices, such as smartphones and tablets, rather than desktop or laptop computers.


Website: a central online location of various web pages that are all related and can be accessed by using a web browser like Windows Explorer or Google Chrome.


Electronics: electronic or digital equipment intended for everyday use, typically in devices used for entertainment, communications and home-office activities.


Platforms: any hardware or software used to host an application or service


UI/UX: user interface (UI) is the series of screens, pages, and visual elements—like buttons and icons—that you use to interact with a device. User experience (UX), on the other hand, is the internal experience that a person has as they interact with every aspect of a company’s products and services.

Graphic Design

Graphic design: the process of visual communication and problem-solving through the use of typography, photography and illustration.


Animation: the illusion of movement created by showing a series of still pictures in rapid succession.

2D / 3D

2D/3D: 2D(imensional) is any virtual object that has no appearance of depth. For example, if an image is 2D, it can only be viewed from one angle, but the 3D(imensional) version of that image could be viewed at any angle.


Retail: retail sale occurs when a business sells a product or service to an individual consumer for his or her own use, through a number of different sales channels (online, in a brick-and-mortar storefront, through direct sales, or direct mail).

Mailing campaigns

Mailing campaigns: A series of promotional messages used to inform a person of a certain event


Apps: Short for ‘application’, and refers to software programs that you use online or on mobile devices.

Motion design

Motion design: Using graphic design principles in a filmmaking or video production context (or other temporally evolving visual medium) through the use of animation or filmic techniques.


Planning: the process of thinking about and organizing the activities required to achieve a desired goal. It involves the creation and maintenance of a plan.


Hospitality: Taking care of the friendly, personal and professional reception of guests


Attendies: People that are present at an event

Social activations

Text: occurs when fans and followers directly participate in the activities your brand lays out, such as contests, coupon redemption, and photo and experience sharing.


Quiz: a game in which the players attempt to answer questions correctly and are rewarded for doing so

Communication starters

Communication starter: interesting things to say that will start an entertaining dialogue between two people or a brand and its customers

Photo activations

Photo activation: the use of photos to connect brands with customers and build a special, more personal relationship with them.

Voting & polling

Voting & polling: giving your guests the opportunity to speak their mind about your event as well as handing you the tools to gauge where their interests lie


Gamification: the concept of applying game-design thinking to non-game applications to make them more fun and engaging. A fun way to letting your customer/guest be a part of your brand experience

Community building

Community building: the creation or enhancement of community among people within a certain regional area or with a common interest

Lead retrieval

Lead retrieval: a means for capturing and doing a follow-up of sales leads generated at an event. An ideal way to measure results.


Connectivity: making sure your guests stay connected to each other and to your brand


Hardware: the physical aspect of computers, telecommunications, and other devices.

Event support

Event support: ensuring your event goes off without a hitch by covering all the bases on-site, whatever the situation may be

Technical production crew

Technical production crew: our crew of technical lifesavers who are prepared for any situation that needs their attention


People: we provide a dedicated team whose only goal is making sure your event will be epic


Sales: we keep track of the numbers that are important to boosting your sales


Engagement: find out what the best way is to keep your guest interested in your event and how to stimulate them to share their enthusiasm


Social: we look at the extent of how your event was trending in social media and the learnings you can take away from those numbers