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Case 05

De Nationale Loterij

Fun for life 2016

What

Client: De Nationale Loterij
Agency: City Cubes

Bringing tattoos to life

Create

We created an augmented reality-app for Android, and a web platform. Festival-goers who wanted an awesome removable tattoo could get one, applied by our Fun For Life Tattoo Artist hostesses.

We uploaded markers into the app so that every time the hostess scanned a tattoo with an iPad, a lottery ticket would appear. The festival-goer then had to ‘scratch’ the ticket to reveal his or her tattoo, and see it come to life in an epic 3D-model.

Result

People were not only thrilled with their tattoo, but were absolutely amazed when they saw it come to life.